Marketing- Philosophy

The F1 engine is the most complex car of a current Formula One car. It consists of close to 5000 parts of which around 1500 are moving elements. When all of these elements are fixed together after 2 weeks of work it it can produce more than 750hp and reach more than 20,000 rpm. At its maximum pace the current V8 engines consume around 60 litres of petrol for 100km of racing. At the moment, all f1 engines can produce around 720 hp with 8 cilinders in a 90 degree V-angle. The limitation of 19000 rpm as of 2007 however limits that performance a bit further.and. These engines are mainly made from forged aluminium alloy, because of the weight advantages it gives in comparison to steel. Other materials would maybe give some extra advantages, but to limit costs, the FIA has forbidden non-ferro materials. It's not exactly known how much oil such a top engine contains, but this oil is for 70% in the engine, while the other 30% is in a dry-sump lubrication system that changes oil within t...

Predictive analytics encompasses a variety of techniques from statistics and data mining that analyze current and historical data to make predictions about future events. Such predictions rarely take the form of absolute statements, and are more likely to be expressed as values that correspond to the odds of a particular event or behavior taking place in the future. Direct marketing Product marketing is constantly faced with the challenge of coping with the increasing number of competing products, different consumer preferences and the variety of methods (channels) available to interact with each consumer. Efficient marketing is a process of understanding the amount of variability and tailoring the marketing strategy for greater profitability. Predictive analytics can help identify consumers with a higher likelihood of responding to a particular marketing offer. Models can be built using data from consumers’ past purchasing history and past response rates for each channel. Addition...

A weakening rupee has set Indian automobile companies revising their export targets, reviewing future outlooks and exploring new markets to push overseas sales.The rupee depreciated against the dollar from Rs 40 in the beginning of the fiscal to Rs 46 currently.Hyundai Motors India, the country’s largest passenger car exporter, is planning to revise its export target in view of the favourable currency rate and also look at new, smaller markets. The Company had set an export target of 2.12 lakh units for the current fiscal, but has revised it to 2.6 lakh units.Hyundai has exported close to 97,000 cars so far this year, a 66 per cent year-on-year growth. Hyundai is presently exporting to 96 countries and are present in all the major markets.The rupee depreciation happened very recently and the company is still working out its impact. Mahindra & Mahindra is planning to explore new regions with their tractors and utility vehicles. They are planninng to increase thier tractor sales in ...

After falling for three consecutive weeks, inflation rose marginally to 12.14 per cent in the first week of September as compared to 12.10 per cent in the previous week due to increase in the prices of primary articles, according to the data released on Thursday. Inflation rose despite a fall in global crude prices. The products whose prices saw an increase in the week are fruits and vegetables (six per cent), urad and wheat (three per cent each) and castor seed and copra, mutton (one per cent). Some minerals like fire clay shot up by 37 per cent. However, the prices of maize and bajra (two per cent each) and jowar and condiments and spices (one per cent each) declined. Also the prices of aviation turbine fuel (17 per cent) and naphtha (one per cent) saw a decline. Bank of Baroda chief economist, Ms Rupa Rege Nitsure said that the inflation has still not stabilised and it will rise further to 13 per cent. "I believe that inflation will peak at 13.5 per cent in November-December...

Champion batsman Sachin Tendulkar on Thursday rated the current rivalry between India and Australia as bigger than that of the traditional one between India and Pakistan because of the "competitiveness" exhibited by the two teams over the last eight years. "I think it (India v Australia) has become bigger largely because of the competitiveness. All the series between us from 2001 onwards have been very keenly fought and have been very close ones," said Tendulkar at a function in Mumbai to unveil him as the global brand ambassador of Royal Scottish Bank Group.